Chronological method is effective
in that it’s easy for the reader to follow, but it always seems a little amateurish,
at least to me. One of the disadvantages in the method is that it encourages
clutter – “and then the hostesss showed us to our table.” That is, you fall
into storytelling mode and include bits that really don’t tell you useful
information about the restaurant. Better reviewers usually focus on the points
they want to make and don’t present them chronologically because that can waste
valuable space and fog the emphasis of the review.
Of course, once chronological
order is abandoned, it can result in an “elusive” structure. That is, we aren’t
quite sure why the information is presented in the order it’s presented. Some
reviews do seem to be exercises in “nut graf” structure. There’s the lead that
grabs us by the nose, and then there’s the nut graf making several key points,
which are developed in that order. And some reviews do have the feel of the old
inverted pyramid structure, as if the points of criticism were presented in order
of descending importance. And in other instances, the structure seems purely
associational, which does give such reviews a kind of casual, conversational
quality.
Bottom line: Understand what sort
of structure you are using or – having “jumped into” writing and having come up
with a structure that works – be able to explain why you think it works.
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