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| English: Advertisement for Yarrow Shipbuilders in Brassey's Naval Annual 1923, mentioning the S class destroyer HMS Tyrian, Tigris gunboats and shallow draft steamers, built by Yarrow. (Photo credit: Wikipedia) |
First exercise: First half hour. Last class ended thinking
about doing a pitch to would-be advertisers. Talk about that, gradually
sketching out your ideas. (Since this is a draft, acknowledge areas in which
you disagree.) Make sure at the end of your draft you point out how your
publication will be unlike the competition.
Then, when that is done, each of you take a piece of paper and head it,
“The (name of pub) reader is….” Describe your ideal reader. Pass them around and read and discuss and
tweak as necessary. Appoint someone to
write these on board.
Second exercise: Second half hour: Each of you play
assignment editor. Conceive of a story to be assigned to a talented freelancer
for your prototype. I want basic idea and basic approach. Include instructions
on how you want the story written. That is, give your writer guidelines so
she/he won’t be wasting anyone’s time. Pass around and discuss. Turn in.
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